My Career Journey
PORTFOLIO
Explore my work in digital marketing strategy, social media management, branding, content creation, and more.
TRAVEL & LEISURE CO.
Digital Marketing Specialist
Travel Services
High level view: Led and managed the marketing budget and billing, built and managed the relationship with the advertising agency partner, led the digital marketing reporting along with the CRM team, and strategized the digital paid media plan along with the IMC team.
Developed digital marketing plans based on data for various marketing initiatives.
Partner with different marketing and internal teams to drive a successful digital marketing plan including creative recommendations, channels best practices, and tracking set up.
Analyze and report on results, findings and adjust as necessary to maximize key drivers.
Develop reporting with business analysts to monitor program performance, measure results and deliver tools for decision making.
Create and distribute reports with email, media, and web analytics for deliverability, opens/clicks, site traffic, page views, trends, conversions, bounce rates, etc.
Provide reports and feedback to partners/clients on campaigns; providing input, recommendations and effects to key drivers for each initiative.
MARKETING LIFE
Marketing is an ever-changing industry. It is important to keep up to date with the latest trends, tools, and stories in order to grow and succeed in the current marketing landscape. Throughout my marketing journey, I've discovered resourceful tools and tips that now I would like to share with you.
